#2 Man Droid

English 102

Gary Brown

“Man-Droid”

Response to “Coercion: Why We Listen to What 'They' Say”
by Douglas Rushkoff

                Pressure can make or break a lot of societies and cultures. After reading Douglas Rushkoff’s “Coercion: Why We Listen to What 'They' Say” I can better understand why various marketing strategies are effective. The world has molded us into whom and what we are and in turn catered to those specifications. By giving us what we think we want after being programmed, they control how and what we buy as well as what we like. They train us at an early age and mold us down through the years by producing certain T.V. shows that appeal to our senses. By starting with the young generation and molding them down through time they were able to shift a balance of powers once he urges for certain things became strong and were hardly noticeable. Rushkoff explains that while the tools being used to program us are more advanced, the essential ingredients for their success remain constant.

            It is up to remain focused and no fall into the lines of being reprogrammed or better yet becoming “Man-Droids”. All the studies and tests are there for us to see but it is up to us to recognize what the media and other controlling forces are doing. I personally like being able to think for myself and make my own decisions. The “Man-Droid” is becoming more and more popular in everyday life. Although it is easier to side with the popular opinion, you lose the very essence of ‘self’. Let us strive to defeat the image of the “Man-Droid” and its reproduction.